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Events

Events

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Events

This page covers all the upcoming presentations and events with Alison Price, professional astrology coach and podcaster..

event-the-morning-planet

Introduction to the Morning Planet

Winter Seasonal Session

February 4, 2025 – 6pm to 7pm Pacific time zone

Free with a ​Starzlife premium subscription​.

Online with Alison Price

​More info​

planetary-complexes

Planetary Complexes

Insights Into Important Planets

with Alison Price

Friday, June 6th, 2025 – 7pm to 8pm

Predinner: 5:30pm, White Spot Restaurant, SW Marine Drive, Vancouver

Venue: The Astrologer’s Den, 1100-1200 West 73rd Avenue, Vancouver, BC, V6P 6G5

Planetary Complexes Overview

Every chart contains planets, but not all the planets will be as effective in one person’s chart as they are in another. Working with planetary complexes is an effective way to determine which planets step forward and have a lot to say in a chart, and which planets do not. Analyzing planetary complexes is a method of interpreting a chart that every aspiring astrologer needs to know.

Intermediate astrology.

Bring your chart.

Summer Astrology Workshop

Under the auspices of the Sunshine Coast Astrology Group

July 26th, 2025 – 10:30am to noon

Venue: Rockwell Lodge, Seshelt, BC, Canada

Topic TBA

with Toby Aldren

Topic TBA

with Alison Price

Beginner astrology.

Bring your chart.

events

Author Bio

Alison Price: Professional Astrologer

Alison helps you uncover your individual creativity and lead a fulfilling life using your own astrology. She shares her wisdom from the heart with a touch of humor. She offers Consultations for everyone and Coaching for Aspiring Astrologers.

If you’d like to get in touch with Alison, you can reach out to her via email at starzology@gmail.com.

More Articles

If you enjoyed this post, you may like some more astrology related articles from our blog.

 

Managing Client Expectations

Managing Client Expectations

Author: Alison Price   -   Published: November 2024 Client Expectations When starting or running your astrology business, one of the most crucial skills you can develop is managing your client expectations. Clients often come to us seeking definitive answers about...

Managing Client Expectations

Managing Client Expectations

by

Author: Alison Price   –   Published: November 2024

Client Expectations

When starting or running your astrology business, one of the most crucial skills you can develop is managing your client expectations. Clients often come to us seeking definitive answers about their future or quick fixes to life’s problems. As astrologers, we walk a delicate line between illuminating potential paths and avoiding overpromising. In this week’s newsletter I want to share my thoughts on the challenge of client expectation management and offer you some practical tips that have worked for me in the past.

Jupiter vs Saturn

Great expectations are shown by Jupiter in your chart and what you actually get is shown by Saturn. We all know that these two planets play a role and have their place, but in the realm of client expectations your customer wants Jupiter and you have to tell them they’re getting Saturn.

Expectation 1

People want fame, fortune, clever kids, beauty, hope, longevity and the perfect mate – Jupiter. The astrologer sees stress, oppositions, constraints and a natal promise that suggests otherwise – Saturn.

Expectation 2

People want a five-hour reading covering everything in their life and constant phone follow up calls for months – Jupiter. The astrologer provides a one-hour session within certain parameters with a focused topic approach and limited follow up – Saturn.

Expectation 3

People want good news – Jupiter. The astrologer carefully explains about the transiting Pluto square their natal Sun which they have in orb for the next 12 months – Saturn.

Reality

I’m not saying give bad news, what I am saying is you need to control your client’s expectations before the session so they are ready for what you have to say. Tell them you possibly can’t see pots of money, a vigorous lover, a new job, or (God help us) their death. Rather tell them that you can see potential energy, opportunities, trends, support and openings which suggest certain situations, people, emotions and attitudes that are indicated to unfold for them. Always avoid specifics.

jupiter-saturn

Services

What You Offer

Not every astrologer will offer the same services and by services, I mean types of consultations. The options for astrological services are varied here are some examples:

⠀

  • Natal chart reading
  • Printed written natal report
  • Transit reading
  • Relocation reading
  • Trauma reading
  • Solar return reading
  • Love reading for two people
  • Children’s reading
  • Parent child reading
  • Rectification service
  • Career counselling
  • Party style group readings
  • Mid-life crisis reading
  • 20-minute on-the-spot reading
  • Health and wellbeing reading

⠀

The list goes on. What you can offer will depend on what you know most about and feel comfortable doing. In my time as an astrologer over the years, I’ve offered all the above at different times, but that’s changed now. I’ll explain in a moment.

Multiple Choice

The problem with offering too many things is that it becomes confusing for your potential clients to choose. Studies have shown that we struggle to decide when offered too many choices through overchoice.

Astrologese

Astrologese refers to the specialized language and terminology that we use in astrology. It’s the inside words we use like transit, antiscia, solar return and retrograde. It’s the jargon of our craft. While you can happily talk astrology at your local astrology group or an online astrology forum, the general public can quickly be turned off or confused with too much astrologese especially at the beginning. Many astrological concepts sound complex or mystical to those people (your potential clients) who are unfamiliar with then.

Keep it Simple

Say you offer forecasting and have two different services one called “Transit Reading” and other “Solar Return Reading.” Mrs. Average does not know the difference between transits and solar returns and so she can’t choose. But that’s not the worst part, she doesn’t know that it means forecasting or predicting the future in the first place. The worst part is, she passes on you and moves to the next astrology website that is simpler and speaks to her.

Solution

Option 1: General

Only offer three choices. For example, if you do general astrology:

  • Birth Chart Reading
  • 12-month Forecast Reading
  • Love Life for Couples Reading

 

This list is quite clear and everyone can understand what they are signing up for.

Option 2: Specialized

Your specialized area if you have one. For example, if you do health care related astrology:

  • General Health and Vitality Reading for Peak Wellbeing.
  • Mental Health and Dependency Recovery Strategy Reading.
  • Optimal Exercise and Diet Reading for Your Health.

 

Here you are reinforcing your hard-won advanced astrology skills in a certain area – health. You are setting yourself apart from the generalist astrologers out there in the wild.

Option 3: Time

Here you offer options for a quick in-and-out reading. Your potential customer can choose a short to the point reading. For example, if you only do natal chart work.

  • Mini Reading for everyone (15 minutes).
  • Midi Reading for everyone (30-minutes).
  • Maxi reading for everyone (60-minutes).

 

This is a brilliant way to get them into your ecosystem before they have to invest more time and money than they feel comfortable doing.

Ask Questions

Why Ask Questions?

You wouldn’t go to a doctor with a headache and say, “Give me a general examination and see if you can find the problem.” Your doc wouldn’t have a chance and you’d think she was no good and worst, you’d tell everyone you met about how Dr. Doolittle was useless. It’s the same for astrologers and their clients. You need to ask questions of your client before you cast the chart.

General

If my potential client says, “Tell me about my chart!” I tend to refuse to do the reading and suggest they ask a Facebook group. Ny them answering your questions it makes them think about what they really want to know. You can be on thin ice if you cover everything that the chart shows you, all in the space of one hour.

Expectations

If you don’t know what they expect, you can’t deliver a worthwhile reading for them. The goal is to have happy customers who sing your praises afterwards. You don’t want clients who say you were not much good because they were worried about their dying mother or their floundering marriage and you didn’t speak about it to them.

What to Ask

What is your full name?

What is your birth time?

What is your birth date?

What is your birthplace?

Where did you get this birth time?

Where do you live now?

What is the focus of your consultation?

How do you think I can help you?

What are you looking for in this reading?

Have you been to an astrologer before?

Did someone refer you to me?

How to Ask Questions

I think there are three ways to ask question of your clients.

Verbally

Verbally ask them if you see them face-to-face when they book a session with you. This is dangerous because they can change their mind and forget what they said. This also is a problem with getting the birth data because they can easily say April and you write down August. Or they say 6/7/1975 which can be seen as 6th of July 1975 or 7th of June 1975 depending on where they live. In the USA the month comes before the day and in the UK the day comes before the month. Tricky, tricky. It happens.

Email

You can email them a page with all your questions on it that they have to fill in before the session. The issue here is that they never actually complete the form and the booked consultation date looms large and you still don’t have a focus for the session.

Calendly

Ask the question at the time of booking. I use the Calendly booking system where I can pre ask the questions I want to before they can make the booking. They can’t book a session unless they’ve answered the questions. You can see my bookings page here. There are other online booking programs and I urge you to check them out.

Privacy

Friends and Family

You need to be quite clear on your privacy and by privacy, I mean that you’re going to keep their chart confidential, and your mouth shut. This often comes up if you do charts for clients and then they refer their sister in for reading. They’re worried that you’re going to tell their sister what went on in their own session with you.

Astrological Community

Many of your clients will actually come from the astrological community. They are often hobbyists or junior astrologers and may find you at the local astrology group. And they need to know that when you are doing their chart, you’re not going to start discussing it at the dinner table afterwards. You have to be incredibly clear in your privacy policy that you do not discuss their chart with anybody. Not with their husband or wife. Not with their mother. Not with your friends. Not with your mutual friends. Not with anybody.

Privacy Statement.

You need to have a privacy statement already written out on your website that you can link to if anybody wants to know. I never discuss charts I have worked on with anybody. None of their family, none of my friends, no one in the astrological community, I don’t even discuss it with people in my house. It is absolutely confidential what is spoken about in my astrological consultation room. Don’t do it. Don’t discuss other people’s charts with other people. It’s a total no no.

Afterwards

Follow-up

Early in my astrological career, I was doing consultations and I casually said to my clients, well if you got any questions, you can give me a ring. This worked fine for quite a long time because nobody really gave me a ring. But then one day I had a client who did call me. She called me on the telephone at home early on a Sunday morning and woke up my whole family. In the following week, she called me three times in the evenings just as we were sitting down to dinner. I took the call. What could I do?

The final straw was when she knocked at my front door one Saturday morning, just as my husband and four young kids and I we’re going to go out on a picnic. It was at this point that I told her I could no longer support her in this manner. I suggested she make another appointment for a consultation so we can discuss all her fears. Now this is a particularly extreme example, but it does happen.

Solution

The way to handle too much after contact is to be quite clear about how your clients can contact you after a consultation or even if they can at all. You need to tell them which methods you are happy to accept.

For example, I’m happy to respond to emails from clients that I’ve had within thirty days after the reading. I give this period because people need time to think about what was said and mull it over as maybe there were bits that weren’t quite clear. After the thirty days have passed, I really can’t remember the birth chart. So, I have to go back to my records, dig the chart out, look it up, read my notes and get back into the feel of what the chart was all about and this all then becomes work for me. 

I only return emails during business days. So, if I get an e-mail from you on a Friday evening (within the 30-day period), I’m not going to get to it till Monday morning. But this is quite clear, I’ve spelt it out ahead of time and in this way, I have managed my client expectations.

What I Offer

Overwhelm

In the past I have offered a myriad of astrological services. You name it and I’ve offered it. But what I’ve found is that people really only want two things from me, to get their chart read and to learn more astrology. I also taught formal classes for beginner, intermediate and advanced students for years and years. So last year I trimmed down my offerings to only two. Yes, I know I said 3 offerings earlier on for you, but I’ve tightened it up for my clients.

Consultations

For Everyone

I offer a one-hour comprehensive consultation which covers natal and forecast. This is for anyone in the general public and people who are new to astrology. In the consultation I don’t use astrologese. They get to choose the main focus of the reading and we go from there.

I prepare all the charts I’ll use like the natal chart, solar return chart, secondary progressed chart, solar arc directed chart, bi-wheels, eclipses and graphic ephemeris. I immerse myself in their chart beforehand and make sure I’m ready. I give my attention on their chosen focus and double check everything, birth time, birth date, transit times and stations. No waffle.

Check out my consultations.

Coaching

For Astrologers

I also offer one-hour astrological coaching sessions for aspiring astrologers. People who use this service are individuals just like you reading this email. They are astrology students and professionals who want some help tweaking their own readings, filling in knowledge gaps, focusing in on specific parts of interpretation like the dispositor tree or antiscia or how to read a graphic ephemeris, or managing their astrology business. My coaching service has superseded the formal classes I used to teach. I changed this because people just don’t have the time to sit through months of classes as they want to get going.

Additionally, people were coming to me and saying I just want the transit class and not the solar arc directions class, or I just want the lunar nodes class and not the Mayan long count calendar class. These classes being referred to were built into my main courses of 16 classes purchased in a bundle. It just made sense to offer spot learning for my clients which is now available in the coaching I offer where they can get to pick and choose what they want to focus on. Now it may be different for you.

Peer Review

Most people who come to me for coaching can already read a chart and they are frequently starting to read charts for others. These good folks want me to go over their interpretations and analysis and offer some advice on what they missed or what is important. To get peer review, they send me the already calculated charts, natal and forecast notes and we go from there. It’s like having someone looking over your shoulder to help you along. I give my ideas and insights on what to focus on and answer their specific questions regarding their client’s charts to help them provide the best astrology consultation they can.

Check out my coaching

Thrive

Gossip

Managing your client expectations can help your astrology business thrive as you provide a better service and your clients think you are great. We like to complain, it’s a human condition (thank you Mercury). Studies have shown that a happy customer will promote you and your services to five people, but a dissatisfied customer will bad mouth you nine people. We all make mistakes, I certainly have in the past, but with some forethought you can minimize unfavorable client reviews and impressions. These are just a few ideas I have about managing client expectations which I believe you will find helpful.

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Author Bio

Alison Price: Professional Astrologer

Alison helps you uncover your individual creativity and lead a fulfilling life using your own astrology. She shares her wisdom from the heart with a touch of humor. She offers Consultations for everyone and Coaching for Aspiring Astrologers.

If you’d like to get in touch with Alison, you can reach out to her via email at starzology@gmail.com.

More Articles

If you enjoyed this post, you may like some more astrology related articles from our blog.

 

Managing Client Expectations

Managing Client Expectations

Author: Alison Price   -   Published: November 2024 Client Expectations When starting or running your astrology business, one of the most crucial skills you can develop is managing your client expectations. Clients often come to us seeking definitive answers about...

Newsletter Renaming

Newsletter Renaming

by

Author: Alison Price   –   Published: November 2024

Newsletter Renaming

Introduction

For years I’ve had people on my Starzology e-mail list whom I emailed now and again. It was only back in April this year that I committed to writing an email once a week on Sundays. I decided to do this because further back in January I had finally changed my newsletter service provider from MailChimp to ConvertKit (now itself rebranded as Kit). Kit just makes things easier.

Since April I have published my newsletter, The Starzologer, every Sunday for over six months. As time went on, the astrologers reading it started reaching out to me asking for more. It occurred to me to provide a premium newsletter with more focused content for those who are really interested and who wanted to support my work. This gave birth to the Starzlife newsletter which launched back in the Summer.

So now, in Autumn, I find myself having two newsletters with two different names and different signup areas to manage. This has become almost double the work for me and confusion for you, my dear reader, because. it’s not clear what the difference is between the free The Starzologer and the paid Starzlife newsletter.

See the differences below.

Free Sunday Newsletter

Your gateway to astrological insights, delivered every Sunday.

  • Weekly astrological guidance and insights
  • “Extend Yourself” practice exercises
  • Access to Starzology Podcast episodes
  • Special offers and promotions
  • Curated content from trusted partners

 

Premium Thursday Newsletter

Includes everything in the free Sunday edition, plus exclusive benefits:

Weekly Premium Content

Additional Thursday newsletter featuring:

  • Practical chart-reading techniques
  • In-depth astrological analysis
  • Real-world application strategies
  • Professional development tips

Premium Resources

Downloadable tools and materials:

  • Practice worksheets
  • Reference checklists
  • Custom templates
  • Printable guides

Exclusive Benefits

  • Full access to Starzlife article archive
  • Invitation to seasonal online events
  • Preferred pricing on:
    • Personal astrology coaching
    • Private consultations

By becoming a premium member, you’re investing in your astrological education while supporting the creation of quality content.

Original Setup

I thought that both of these newsletters were running independently of each other because in my mind they were two separate entities. But what I have realized is that I still have one monster e-mail list with you good people on it. Additionally, there is there is a subsection within that group who are part of the premium newsletter.

newsletter

This week my e-mail service provider Kit has clarified to me that these are not two separate lists, rather they are one giant list with a smaller subsection of paid subscribers within it. So that all being said, it now is clear that I need to combine the two in my mind and your mind because that’s how they actual exist. The public face of this newsletter will be one large reader base with a smaller paid subset of readers within it

It’s like moving into a house and you don’t realize that there’s an attic where other folks are living, but the people are all living in the same house even though you thought they were living next door. Yeah.

Rename: Starzlife

Now this is going to cause a slight re branding (more of a renaming) because I have to pick one name for both of the newsletters, and I’ve decided to go with Starzlife over The Starzologer it’s just an easier word. Starzlife is one word and two syllables whereas The Starzologer is two words with five syllables. Starzlife is just simpler and so that is the name change that is going to be happening shortly.

For those of you who’ve been here from the beginning, I know I was calling it, The Starzologer, from April to November, but we are now shifting gears. My newsletter, my one and only newsletter, will from now on be called Starzlife. It will still come out every Sunday and it is still free for everyone who signs up.

More

Then for those of you who wish to receive the premium content, which comes out on Thursdays, you can subscribe to the paid segment within my main Starzlife list.

Clarity?

During November, and yes, I know Mercury will be retrograde, I’m going to go back and revisit writing (Mercury) that I have produced and rejigger the whole thing. So, from now onwards, my one and only newsletter will be published as Starzlife as we sunset the name The Starzologer and move forward with one newsletter from me called Starzlife.

Transparency

I’ve just written the whole saga down here for those of you who are trying to understand what’s going on because it is complicated. When it dawned on me that I wasn’t doing it right, it still took me five days to think it through because it is knotty. Although I’m trying to make it simple as I explain it to you, but technically, behind the scenes it is an intricate maneuver for me to sort these two entities out and get the whole process streamlined.

I also plan to go back into the library and rename the previous editions to reflect the new branding. This is what I want to do. I don’t need extra things on my to-do list each week as already the administration of this whole business, website, podcast and newsletters is a constant wrangle. Any of you who run your own astro businesses will know what I’m talking about. I don’t want confusion in your mind either.

There may be some teething problems as we go through November (thank you Mercury retrograde) as I sort this out, but I am confident that by the time we get to the New Year, the whole glorious thing will be in place. People who join my list from 2025 onwards will not even know about the previous name of this newsletter, it was just a blip for 2024, let’s put it that way.

If you’ve got any questions about this jiggery-pokery, please do e-mail me at starzology@gmail.com and I’ll be happy to explain anything further.

Alison.

 

Author Bio

Alison Price: Professional Astrologer

Alison helps you uncover your individual creativity and lead a fulfilling life using your own astrology. She shares her wisdom from the heart with a touch of humor. She offers Consultations for everyone and Coaching for Aspiring Astrologers.

If you’d like to get in touch with Alison, you can reach out to her via email at starzology@gmail.com.

More Articles

If you enjoyed this post, you may like some more astrology related articles from our blog.

 

Managing Client Expectations

Managing Client Expectations

Author: Alison Price   -   Published: November 2024 Client Expectations When starting or running your astrology business, one of the most crucial skills you can develop is managing your client expectations. Clients often come to us seeking definitive answers about...

Astrology Business Branding

Astrology Business Branding

by

Author: Alison Price   –   Published: October 2024

Business Branding

Trending

Branding has become quite a popular trend recently. Your astrology brand is who you are and what you do in the astrology world. It is not your other social media streams or “friends”, it is only your astrology business. When you set up an astrology business, there are a few steps that will help you get going sooner and they can be taken in sequence. Your business brand will generally be shown by the Midheaven and the 10th house complex in your commercial start chart.

Business Name

Choose a good business name that says “astrology” in the name because it helps search engines like the mighty Google find you. Pick a business name which is easy to spell and say over the phone. Good examples of names for your astrology business are Newtown Astrology, Astrology by the River, or We Love Astrology. Avoid business names like “PDQ Industries” and “Audrey and Leslie PLC” because you can’t tell what the business is about just by the name.

Business Colour Palette

You will need to have some colour in your branding. This will ultimately go on your website, logo, favicon, banner, business cards, t-shirts, candles, cards and everything else you do for your business. You can get away with one color, or choose two colors, but at the most you will need three colors.

  • A main colour like red, blue or magenta.
  • A complimentary support colour like teal, yellow or pink.
  • An accent color like black, grey or white.
branding-colors

Your Logo

A logo is a symbol or a little image. Logos are always square. Your logo can be an immediate indication of your business and will be with you a long time. Your logo should be simple and in your chosen colour palette. Logos are you typically used on your business card, on your website favicon, on all your social media streams like TikTok, Facebook, LinkedIn, Instagram, X, or Pinterest, they all have a spot for your logo.

starzology-logo

Website and Online Presence

Once you have a business name, you could go on to the next part of building your business with an online presence. Get a self-hosted website with a domain name yourastrologybusiness.com.

Social Media

You could also set up a Facebook business page under your new business name, which is separate from your personal Facebook page. Additionally, you can create a Pinterest business account in your new name, because astrology is a highly visual medium. I always recommend taking your business name to all the channels a securing the name. If you don’t use it today you may wish to later. If you are happy with other social channels, by all means use them. Just keep your business social media channels to business. Don’t post about what you did last night because that juicy information goes on your personal page only.

Business Cards

Print business cards to give to everyone you meet if they ask.

Business Elections

Chart

When you finally decide to set up your astrology business there will be a start chart. This will be the birth chart for your business. If you just decide at your kitchen table you’re going to be working on charts, that’s one thing, but as soon as you start charging money and go professional, you will have a start chart for your astrology business.

Future Business Chart

Maybe you are aware that opening an astrology business is something you’d like to do in the next 12 months. Then certainly you have plenty of time to pick and choose a great start chart for your business. This is known as electional astrology where you are electing to do something in the future such as starting a business.

Existing Business Charts

All listed companies will have a start chart because they have an incorporation date and that would be the date and time for their birth charts. But for solopreneur one-woman-show astrology businesses it’s goes one of two ways:

  • Past: You started in the past doing chart readings.
  • Future: You decide that you are going to finish your training and hang up your shingle and start your astrology business, then you get to choose.

Been Doing Astrology for While

Let’s just look at the first scenario. Say you have been doing astrology on and off for 10 years, and now recently you’ve started charging money for doing charts, but you haven’t yet formed a business. Now you need that start chart and there is two ways you can do this.

  • You can go back to that very first day when you took your first dollar towards astrology, which is the indication of a professional business, and cast that chart.
  • Or you could decide that you are still working towards it and decide to have a launch party day, as it were and make an election chart for the business.

This launch party will be in the future to signify the official public launch of your astrology business.

Future Astrology Business

Your second option is if you are perhaps still working towards learning more about astrology, and let’s face it, who isn’t? We’re all learning as we go forward, but you may decide that in the next year you want to start an astrology business. Now you can choose a start chart for yourself through electional astrology.

Relaunch and Existing Business

Your third option will be that if you registered your astrology business sometime in the past, that date will be the start chart for your astrology business. So here you’ve got two options really. And, I’m going on a side note now, but bear with me.

Future Choice

Electional astrology is often used for marriage charts. You decide you’re going to get married next spring, and you pick a good day because you want Venus well placed or whatever it is. You decide and you have a marriage chart, and you go forward with that chart. However, if you come to astrology later in life and you’ve already been married for 25 years you could go back to the date from 25 years ago to the time when you said, “I do” and cast that wedding chart and that will be technically the chart for your marriage.

Retaking Vows

Now there is, of course, this modern thing of retaking your vows. This usually happens when marriages have been going a long time or they’ve hit a rocky patch and they’re trying to get back on track. The couple want to remake their vows to each other and reinforce the strength of their love. And then again you can then have a restart chart for that, so you wouldn’t just pick any old day to retake your vows and have a party. Now you’re going to choose carefully and elect a great day for your re-vow party and that would be then the chart moving forward.

So that’s just an example with weddings, but technically you can do with businesses as well.

Business Charts Examples

Not that I’m going into great detail regarding business electional charts here, but I just want to bring forward a pair of high profile business launches and the impact that one planet had on how they fared.

Facebook

Facebook went public with their initial public offering (IPO) at 11:30 AM on the 18th of May 2012 in New York. The launch chart has Venus retrograde. This is not a good position for money. I recall at the time that astrologers were saying that FB had not consulted and astrologer, otherwise they would never have launched on that particular day with Venus retrograde. But they did launch and of course Facebook is a massive company.

However. initial benefit from that launch was quoted as “a disappointment”. On the first day Facebook started at $34.41 and closed at $38.23. I have provided you with a link here to the Wikipedia article about it and how the financials didn’t rise to the expectation.

Facebook-ipo-chart

Twitter (X)

Twitter went public at 9:00 AM, November 7th, 2013, again on the New York Stock Exchange. Twitter’s start chart has Venus direct. Twitter exceeded expectations financially on the day of their launch. They opened at $26 and closed at $44.90. Even though at the time Twitter was a far smaller company than, Facebook was or is. The simple fact of having Venus direct made all the difference. I’ll also reference here the Wikipedia page discussing how their launch was. Exceeded expectations.

twitter-iso-chart

Venus

I’ve already mentioned. One planet. When referencing these two business charts on the habit gone into a deep dive, certainly, I’ll leave that to you. But the point is that when you are creating a business election, you do need to make sure not only that your 10th house is well supported with good planets. You also want to make sure that Venus is direct and not going to be going retrograde in the next 7 days.And additionally, you really want to make sure that the malefic switch are. Mars, Saturn and Pluto in general are not in prominent positions or on the 1st or in the 1st house. Of course, when you are doing elections, you can’t always have everything but. Venus is one of those planets that’s very important because it rules love and money. So it’s important for wedding elections and it’s important for business elections. Just something to keep in mind.

Decision Time

Option 1:

If you are happy with your existing company chart because your business was registered on a particular day in the past, go with that.

Option 2:

If you feel you want to do some rebranding or relaunch your business or go down a different route with what you’re doing, you could then have a restart chart.

Examples

My Starzology website was launched way back in 2003. When I launched my podcast, I had an election chart for that venture. And when I launched this Starzlife newsletter I had an election chart for this venture. It really, it is up to you.

Midheaven

In your business chart you will be looking to the Midheaven, and 10th house of the chart. Ideally you would choose your branding colours that reflect and support this business from:

  • The sign on the Midheaven.
  • Any 10th house planets.
  • Any planetary aspects to the Midheaven degree.

Sign Colors

Each of the zodiac signs pertains to certain colours and it all hangs off the colour wheel.

Primary Colours

In the colour spectrum, there are three primary colours, red, yellow and blue and astrologically these relate to the fire signs. Aries is red, Leo is yellow and Sagittarius is blue.

Secondary Colours

The three air signs, which are midway between each of the fire signs, are Gemini, Libra and Aquarius. They take the secondary colours which are orange, green and violet.

Tertiary Colours

In between each active sign there is a passive sign, either earth or water. They will take the tertiary colours from the colour wheel. Taurus is tangerine, Cancer is apricot, Virgo is chartreuse, or lime green. Scorpio is turquoise, Capricorn is purple, and Pisces is fuchsia or shocking pink.

zodiac-sign-colors

Planetary Colours

Planet Color

Another way to look at colour choices would be through planets which are prominent. Each planet has its own colour or collection of colours. Note: Here I’m just sharing my ideas with you, other astrologers could assign different colours to the planets. I’m not saying this is the final word on planetary colours it’s just the ones I use.

  • The Sun is yellow and gold.
  • The Moon is white and silver.
  • Mercury is green and paisley.
  • Venus is pink and lacey.
  • Mars is red.
  • Jupiter is royal blue.
  • Saturn is dark purple, grey or black and stripes.
  • Uranus is electric blue or turquoise and zig-zags.
  • Neptune is cyan or see green.
  • Pluto is maroon or dried blood red.
  • And once Chiron came along, I assigned it to taupe.
planet-colors

Planet Color Influence

When considering a business election chart, we’re looking at the Midheaven and the 10th house. After considering the sign on the Midheaven and its associated colours you can explore any planetary colours both as 10thhouse tenants and by Midheaven degree aspect.

Ask Yourself

  • Which planet is the Midheaven ruler and what is its colour?
  • Which planets tenant the 10th house and what are their colours? If the10th house is empty ignore this.
  • Which planets aspect the Midheaven (trines and sextiles are most helpful).

Computer Colours

And if you are getting very particular about your colour choices, do remember there are different ways of determining the names or numbers for different colours in use today.

RGB

On computer screens we use the RGB system which is red, green and blue combinations. The RGB triplets lets you know which combination of red, green and blue to use.

Hex

Hex colours are another way to specify computer colors. They follow a hex triplet notation following a # and have two numeric values each for red, green and blue. Example #970511.

Pantone

Pantone colours are specific colours that can be called for by their name or by their code. These are used in the graphic design, printing and the paint industry. Each year Pantone announces the Color of the Year which is keenly followed by fashionistas and design people.

Self-assessment

Here are some questions that you might like to ask yourself as you start to set up your brand-new astrology business.

  • What business name do you want?
  • Which colors do you want?
  • What type of astrology do you want to practice?
  • Who is your ideal customer?

Your Clients

Clients Starting Their Businesses

If you have clients who want to start or launch a business, and they come to you and say, “Hey, I want to open a widget business next June”. Once you’ve cast their election chart, you could then continue on to advise them on their colour choices for their business so that their selections are aligned astrologically to their business start chart. This extra step will add value to your business astrology consultations.

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Author Bio

Alison Price: Professional Astrologer

Alison helps you uncover your individual creativity and lead a fulfilling life using your own astrology. She shares her wisdom from the heart with a touch of humor. She offers Consultations for everyone and Coaching for Aspiring Astrologers.

If you’d like to get in touch with Alison, you can reach out to her via email at starzology@gmail.com.

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Janet Markham: Professional Astrologer and Teacher

Janet Markham: Professional Astrologer and Teacher

by

Author: Alison Price   –   Published: September 2024

Janet Markham

Professional Astrologer and Teacher

This week I was delighted to get together for a fireside chat with my long-time friend and professional astrologer and teacher Janet Markham, from Toronto. Janet and I have known each other for over 15 years and have collaborated on a couple of astrology events in the past. Janet is highly educated astrologer with years of experience.

She has an MA from the University of Wales, Trinity Saint David in Cultural Astronomy and Astrology. Janet was one of the founding group of the Canadian Association for Astrological Education way back in 1993. Interesting enough, Janet and I are both from the same county in England, we are both Lassies from Lancashire (break into song here).

Classes

Basic and Speciality Astrology Classes

Janet teaches in person and online.

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  • Natal Chart Calculation & Celestial Mechanics: Astrology courses from beginner, intermediate and into advanced astrology techniques.
  • Manual Chart Calculation: Casting a chart without using a computer by using an ephemeris, tables of houses and log tables.
  • Chart Rectification: with charts that do not have a firm birth time or the birth time is suspect.
  • Vocational Astrology: This helps you find your way through career questions.
  • Astrology of Relationship: to do with. Finding your person, love and romance and what you bring to your relationships.
  • Counselling Skills for Astrologers: where you learn how to how to host a consultation, how to help your clients, what they can expect and what you need to do to make a great experience for your clients.
janet-markham

Contact Janet

If you reach out to Janet for some astrology guidance please let her know you found her through me.

Find out more about Janet here.

Email janet@janetmarkham.com

You can contact Janet at her blog at Janetmarkham.com. 

Astrologers in Business

Check out some more of our professional astrologer podcast episodes in this series related to your astrology business.

Author Bio

Alison Price: Professional Astrologer

Alison helps you uncover your individual creativity and lead a fulfilling life using your own astrology. She shares her wisdom from the heart with a touch of humor. She offers Consultations for everyone and Coaching for Aspiring Astrologers.

If you’d like to get in touch with Alison, you can reach out to her via email at starzology@gmail.com.

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If you enjoyed this post, you may like some more astrology related articles from our blog.

 

Managing Client Expectations

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Author: Alison Price   -   Published: November 2024 Client Expectations When starting or running your astrology business, one of the most crucial skills you can develop is managing your client expectations. Clients often come to us seeking definitive answers about...

Chart Indicators for an Astrologer

Chart Indicators for an Astrologer

by

Author: Alison Price   –   Published: March 2024

Uranus as an Indicator for an Astrologer

Your natal chart gives clues as to the type of astrologer you are likely to be. Modern astrologers take Uranus, as the ruler of our craft and the traditional ruler is Mercury.

  • During Uranus transits to sensitive planets and chart points in your natal chart external changes may occur to alter your life path.
  • When you experience secondary progressions to Uranus from planets and chart points it may be a time when internal changes are likely to develop to alter your karmic direction.

The above two points, of transits and secondary progressions to your natal chart taht include Uranus, can suggest times in your life when astrology will begin to loom large.

The more forecast triggers that happen at once, the more likely it will be.

Uranus

As the modern ruler of astrology and astrologers Uranus is a strong indicator for an astrologer.

If Uranus is conjoined your Ascendant, Sun, Midheaven or Mercury or, if Uranus is the morning planet where it suggests your vocation these are stron indicators for an Astrologer.

There are many instances where Uranus aspects the morning planet in well-known astrologer’s charts.

All natal aspects to your Uranus will modify the type of astrologer you are likely to become. Uranus conjunctions are the strongest indicators.

When your natal Uranus is stimulated by progressions from the Sun, Mercury, the Ascendant or Midheaven an interest in astrology will probably develop.

Transiting Uranus Aspects to Mercury

The traditional ruler of astrology and astrologers is Mercury the planet of information gathering and dispersal and of scribing the events of the day. When your natal Mercury receives aspects from transiting Uranus astrology becomes an interest.

Jupiter

As the philosopher and teacher, Jupiter often conjoins, squares or opposes the Sun or Uranus in an astrologer’s natal chart. It also frequently contacts Mercury, the Ascendant or Midheaven.

  

Aspects to Jupiter

When natal Jupiter is stimulated by transiting Uranus or progressed Mercury it may spark an interest and you will seek astrological knowledge

Uranus’ Sign: Aquarius on Angles

Aquarius on the first house cusp shows a personal interest in astrology. On the Midheaven the water bearer indicates that a business can be made from astrology.

When your secondary progressed or solar arc directed ascendant or Midheaven enters Aquarius the focus of your life will shift. This change alone will not confirm astrology, but it will if supported by other indicators.

  

Uranus as a Career Indicator for an Astrologer

Many factors contribute to an interest in astrology. If you take your passion for astrology a step further, it makes sense to look at the career indicators for an astrologer in your chart. This can guide you towards fulfilling the potential shown by your natal placements.

If you live in tune with your natal chart, you are more likely to be satisfied with your life and you can more readily be the type of astrologer your chart suggests. This is in contrast to striving to be an astrologer which you think you should be, by attempting to emulate those around you.

Uranus Complex

The nature of your natal chart can suggest the type of astrologer you are. Again, we look at your natal Uranus and its condition to see how astrology may manifest in your life.

Your Uranus complex is all the information we can gather about Uranus in your chart. We look at Uranus’ house, sign, aspects, direction, dipositor, house ruler, sign rulers and any other chart details.

  

Uranus’ Position

Whether Uranus is the handle of a bucket, in a Guquelin sector, most elevated or the morning planet will show the prominence that Uranus has in your chart and thus how astrology has status in your life.

uranus

Uranus Sign Placement

Uranus spends around seven years in each zodiac sign in turn and it can be considered as a “generational” placement. Uranus by sign is not particularly useful in finding the message about your astrological direction.

Uranus in Aries

This sign above the others tends toward you being an astrological entrepreneur. Running a one man (or woman) show comes naturally and you can strike out on your own early on in your career.

Uranus in Taurus

With Uranus in Taurus you can move forward to create a body of work. This sign inclines towards making money with astrology either for yourself or your clients. You can attract wealthy clients.

  

  

Uranus in Gemini

When Uranus is in Gemini you will attend many astrology classes and workshops and can be the perpetual student. This sign for Uranus is inclined to do multiple astrology techniques at once. You may be constantly chopping and changing what you offer and how your run your business. Word of mouth will bring in the clients.

Uranus in Cancer

When Uranus is in Cancer it shows that you like a home based astrology business and you like to work on your family’s charts all the time. Your clients will feel cared for and you will have a good client base most of the time.

Uranus in Leo

Uranus in Leo suggests you will do creative astrology. You are good working with children’s and young people’s charts. You can do birthday party astrology and make it fun for your clients. Uranus in Leo benefits from lots of astrology props, like terrestrial globes and wooden carved planet glyphs. This is a good placement for astro-drama and role-playing type consultations. This position indicates you will be good at risk astrology such as the stock market and day-trading astrology.

Uranus in Virgo

Uranus in Virgo supports critical astrology and the detailed analysis of charts which can lead to too much time being spent on chart preparation and an inability to actually read for others. The constant revisions and may cause hesitation in getting an astrology business going.

Uranus in Libra

If you have Uranus in Libra, you will do astrology best with a partner. Not necessarily a personal partner but a business partner as a team of two. You need someone to bounce ideas and reading interpretations off before going public. It may even be that you both do the consultations, alternating with being the receptionist and then the chart reader. Taking it in turns.

Uranus in Scorpio

With Uranus in Scorpio you want to know how astrology works and have the desire to interpret the lives of others and this is very good for an astrology business. Spend time preparing your business strategy and keep it low key to succeed. Discretion is everything for Uranus in Scorpio.

Uranus in Sagittarius

Astrologers with Uranus in Sagittarius can be well travelled and lecture around the world. If you belong to this group, you are good at spreading the message of astrology and teaching others how to develop a personal journey and life-path with your astrological insights.

Uranus in Capricorn

You can get a professional astrology business going as soon as you like. Do not get bogged down in the red tape of the business side but set it up properly. Start working towards a solid client base and watch your robust reputation bring clients to you. With this placement you can build a business that other astrologers aspire towards and want to emulate.

Uranus in Aquarius

Astrology for all is the way to go when Uranus is in its own sign. You will strive to provide astrological understanding for everyone and as such may not consult in the strictest meaning of the word. You are better in commune type settings by spreading the word to many.

Uranus in Pisces

There can be a delicate touch to your astrology business when Uranus is in Pisces. Here you want to make sure your client fully understands what you have said in your reading and you may spend too much time with each client to make it a viable business.

uranus

Uranus’ House

Your chart hints at where you can be an astrologer by the house placement of your Uranus. As an astrologer you may need to do many things (as all micro-business people have to), but the house that Uranus tenants suggests the strengths that you have for expressing astrology through your natal Uranus.

Uranus in the First House

This placement does incline towards someone who can say “I am an astrologer” and they may assert this early on in the career.

Uranus in the Second House

Uranus in the second house suggests that you can earn money from astrology and have an income from astrology.

Uranus in the Third House

This is good for astrology teachers. You can set up class structures, learning syllabi and even start an astrology school.

Uranus in the Fourth House

A classic sign for a home based astrologer at the kitchen table. Perhaps moving into the basement or simply having a home/office for your astrology will appeal.

Uranus in the Fifth House

This person is good at party astrology, either using astrology as pure entertainment as in “book me for your event” or in a Tupperware style “party” where friends get together for a fun afternoon or evening.

Uranus in the Sixth House

With this Uranus placement you can make astrology your job and you will spend time in the daily ritual that an astrology business entails. To keep records and book clients will be a breeze.

Uranus in the Seventh House

Here Uranus inclines the person to do couples astrology or wedding electional astrology. Either way working with two people through their astrology will be a good fit if this is your Uranus house.

Uranus in the Eighth House

Exploring the deep psychological issues and traumas of life will be your forte with this Uranus house placement. You will be good a private sessions that bring your clients hidden angsts to light.

Uranus in the Ninth House

To teach others and lecture will be good for this placement of Uranus. Here there may be continual learning and exploration of astrology as a philosophy. You are likely to write and publish a book or books and papers on your astrological understanding.

Uranus in the Tenth House

This is the classic house placement to run an astrology business. You can achieve good success with astrology and become well known as an astrologer.

Uranus in the Eleventh House

This placement suggest that you will be good in group work perhaps in your local astrology gathering or by setting up Meetup and get-togethers for other astrologers. This placement suggests you can collaborate with small groups in your astrology business.

Uranus in the Twelfth House

This placement does support research astrology and private sessions. You may not wish to broadcast that you do astrology and keep a low profile.

Uranus Aspects

All aspects to Uranus will indicate the type of astrology that you can do and will be good at. These aspects can also show where you will be challenged and tested in your business. Any planet in aspect to Uranus suggests how you do (and can) use Uranus, and therefore astrology, in your life. Consider the aspect itself and only look at the Ptolemaic aspects of conjunction, sextile, square, trine and opposition. Ignore minor or lesser used aspects with the exception of the quintile.

Uranus Conjunctions

Planets conjoined Uranus can suggest the true nature of your astrology interest. Any planet in this position will influence your astrology and shows what excites you about astrology.

Uranus Sextiles

Any planet sextile Uranus shows your latent talents in astrology in the nature of the planet making the sixty degree aspect. Pay attention to any sextiles as they indicate where you will be good and gifted.

Uranus Squares

Squares to Uranus indicate that you have to overcome astrological issues in the nature of the planet. You may be challenged by the planet and its meaning in your astrological beliefs or have to work through what the planet means in your business. This can suggest your clients are tense.

Uranus Trines

Planets trine Uranus indicate that you will be very good at the things shown by the trining planet. Your astrological business can benefit if you embrace what the planet in trine suggests.

  

  

Uranus Oppositions

Planets which oppose your Uranus can point to obstacles that you have to overcome in order to get your astrology business going. These issues could be regulatory (that is in the registering of your business) or just show the type of person whom you will attract to your practice.

Uranus Quintiles

Planets in a quintile aspect to your Uranus show where you have astrological creativity and genius. This will be expressed by the planet making the quintile, its nature and condition. Any planet quintile Uranus is indicative of how you will shine in astrology and you would do well to make a careful assessment of this planet.

Richard-idemon-birth-chart-jupiter-square-uranus

  

Uranus’ Direction

in a natal chart Uranus is either direct, stationary or retrograde.

Uranus Direct

When Uranus is direct it is good for an astrology practice and the development of it as a part of your life. You can move forward at a regular and steady pace. You will gain and grow an astrology business on a steady trajectory throughout your life. Perhaps you will add to your abilities and take further courses yourself to develop a deeper astrology knowledge.

Uranus Stationary

Stationary Definition

A stationary planet is any planet which is within 0°10′ orb of the actual station position. Solar Fire will flag stationary planets with an “S” in the chart.

Stationary Retrograde or Direct

When Uranus is stationary in the natal chart you need to check if it is about to go direct or retrograde. Uranus in this position offers a strong presence for astrology where you really spend time to fully know your craft before being able to move on which usually happens later in life.

Uranus Retrograde

If Uranus is retrograde in your natal chart it suggests a slower or longer lead-up time to get going in a professional astrological career. This placement of Uranus inclines you to review and ponder your basic knowledge base (planets, signs, houses and aspects) for longer, before you feel confident. It is almost as if you are hesitant to go professional. If this is the case, it is best for you to take formal classes in astrology and gain astrological certification, which will provide you with the confidence to move up a level.

uranus-as-a-chart-indicator-for-an-astrologer-pin

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Author Bio

Alison Price: Professional Astrologer

Alison helps you uncover your individual creativity and lead a fulfilling life using your own astrology. She shares her wisdom from the heart with a touch of humor. She offers Consultations for everyone and Coaching for Aspiring Astrologers.

If you’d like to get in touch with Alison, you can reach out to her via email at starzology@gmail.com.

More Articles

If you enjoyed this post, you may like some more astrology related articles from our blog.

 

Managing Client Expectations

Managing Client Expectations

Author: Alison Price   -   Published: November 2024 Client Expectations When starting or running your astrology business, one of the most crucial skills you can develop is managing your client expectations. Clients often come to us seeking definitive answers about...