Author: Alison Price   –   Published: December 2024

New Year Energy Reset

As we start the New Year, I want to talk about your content creation efforts within your astrology business and where you expend your precious time and energy. There are only 24 hours in a day and even less time to tend to your astrology business. If you are a full-time astrologer, you can certainly put in thirty-five hours a week into your business. However, if you’re a part time astrologer, perhaps you have a day job and you’re just doing astrology on the side, or as a hobby, you still need to invest at least seven hours a week to build, nurture and grow your astrology presence.

Energy

My personal energy has become more important over the years which means what I choose to focus my efforts on. This year, 2025, I want to tighten my energy attention on creating new things for my astrology business.

Mars

You can check out your energy potential by looking at your Mars complex. When you consider Mars, contemplate the sign, the house, the major aspects connecting to it, and its position in the chart itself. Not everybody has the same amount of energy available, but to consider your Mars complex is a great first step.

For example, my Mars complex is as follows:

• Sign: Virgo
• House: 3rd
• Aspects: Conjoined Venus and sextile Moon
• Position: None
• Rules: EH, Q4, 10th house and 5th house.

I have a very quiet Mars in my chart and I really am particular about conserving my energy during the day.

Overload

The purpose of this newsletter is not to add to your load or overwhelm, but rather to give you an opportunity to reassess where you are expending your energy. Please do not feel pressure to be everywhere all the time. I certainly am not. However, on a day when you can carve out some time to work on your astrology business content creation, (horoscopes or blog posts) I suggest you start with the relationship platforms that you own first. There are two things you need to get in place and those are your website and your e-mail list. All the rest can be done later.

The best investment you can make is in yourself.

Your Digital Presence in 2025

2025

Your digital presence is where you are online as an astrologer. Note: Your personal online presence is something else. You need to separate your digital presence into two buckets.  

• Relationship Platforms help you nurture your existing audience through direct, reliable communication channels which you control.
• Discovery Platforms excel at helping you find and attract new audiences through their built-in discovery features.

With only so much vitality available to you every day, you need to give attention more to your relationship platform efforts than to your discovery platform efforts. Personally, I suggest 75% to relationship and 25% to discovery. So, if you have one hour a day to give to your astrology business, you will spend 45 minutes on relationship platform creation and 15 minutes on discovery platform creation. This percentage split further, see below.

Content Creation

Content creation includes activities like writing horoscopes, blogs, articles, creating videos, recording podcasts, newsletters (like this one) and anything else that you create yourself. Content creation is not client consultations. As an astrologer, your content creation is likely to be a priority if you are producing horoscopes, because typically each month you will write a new horoscope.

Relationship Platforms 75%

You Own Relationship Platforms

Relationship platforms are those that you own yourself. These are the platforms in which you have invested energy, money and time. People will have a closer relationship with you, and you with them, on your relationship platforms.

Website

You need an astrology website that you own. I run my website on WordPress and I’ve have been using Dreamhost as my website host since 2002. Your website is the mothership for everything you do in your astrology business. Every other piece of content that you ever create needs to link back to your website.

Email List

The second thing you need to do after you’ve created your website is to set up an e-mail list. You own your email list and the people’s contact details on your list. Your email list needs to be initiated sooner rather than later. If you still do not own an e-mail list, do yourself a favor and start one in January 2025. I personally use Kit.com as my email provider and you are welcome to check them out. Even if you don’t see yourself sending out emails right now, it is still important to capture the e-mail addresses of your astrology clients and people with whom you come into contact through your astrology practice.

Podcast

You don’t need a podcast, but if you do have one, you own it. You can check out my podcast here. You pay for monthly podcast hosting and your host pushes all your episodes out to Apple podcasts, Spotify and the rest of the gang almost magically. They also offer other bells and whistles to make life easier. I use Buzzsprout as my podcast host and I have done since April 2023. I’m extending you an invitation if you would like to be a guest on my podcast, please let me know.

Online Course

If you teach astrology, you can create an online course which you own. Personally, building an online course has been on my to-do list for a while now, but I never seem to get it done.

Discovery Platforms 25% (split 15% and 10%)

You Do NOT Own

Discovery platforms are the places on the internet where you might find yourself, but you do not own them. Discovery platforms are typically Facebook, YouTube, Instagram, X, LinkedIn and others. The way to differentiate a discovery platform from a relationship platform is that if the owner of the discovery platform decides to close its business, there’s nothing you can do about it. All of your friends, followers, data, photos, videos and contacts on a discovery platform can disappear overnight.

There are two types of discovery platforms:

• Search-engines
• Post-and-go

Search Engine Discovery Platforms 15%

Searchable Content

People find you through search discovery platforms because they are searchable. Any content that you wrote last month, last year or five years ago can still be searched and discovered on a search engine discovery platform. I suggest you put 15% of your energy, time and effort into creating search engine discovery platform content.

Pinterest

Pinterest may not be a platform that you’re on or have thought about, but if you do anything which is visual or artistic or if you do “how to” types of work you will benefit by being on Pinterest. On Pinterest you pin a “pin” which is an image and some text, but it links back to your website. For example, if you did a pin about say, “Best fragrances for Pisces” you could link it straight back to your website to your Pisces perfume article where you sell your soaps, lotions, potions and beauty products. The consumer on Pinterest would probably search for something like, “Pisces perfume birthday gift ideas” and your pin will be served up to them. It makes sense to have a presence on Pinterest. Pins live forever and can be searched. You can check out my Pinterest here. Pinterest is mainly used by women.

YouTube

Another way to grow your astrology practice in 2025 is through creating videos on YouTube. YouTube is the second largest search engine after Google. This means that millions of people go to YouTube every day and search for what they’re looking for. 

For example, if someone searches for “How to Draw a Dispositor Tree” and you have a video which you created 5, 10 or 15 years ago, YouTube will find the video and serve it up to the seeker.

Videos live forever and can be searched. Creating videos has quite a steep learning curve.

Social Media Discovery Platforms 10%

Post-and-Go Content

People will find you on post-and-go discovery platforms if they follow you already and if they happen to be on the platform when you post. Any content you upload to a post-and-go social platform will be buried down in the feed after a week. Social media post-and-go discovery platforms require relentless feeding to remain at the top of people’s feeds. Constant nurturing means posting something new at least every day.

Social Media Platforms

Social media includes platforms such as Instagram, TikTok, Facebook, X and LinkedIn. Growing a following on a social media platform can be an awareness arm of your astrology business. You need to encourage your followers on social media platforms to join your email list so you can continue to serve them in the future when the platform itself is long gone. Personally, I have a love hate relationship with IG and FB, I don’t do X or TikTok and I find that LinkedIn is a massive y-a-w-n. I do have a presence, but my efforts are expended elsewhere on creating content for my blog, newsletters and podcast.

Here are some ideas of exactly who-is-where on social platforms from Amy Porterfield’s brilliant biz book Two Weeks’ Notice:

• TikTok is mainly used by Gen Alpha and Gen Z.
• IG is mainly used by millennials and Gen X.
• FB is now used chiefly by boomers.
• LinkedIn is mostly used by businessmen and women.
• X is mainly used by men.

Dead Social Media Platforms

Although everyone might be on Instagram at the moment, it wasn’t always the case. Social media platforms do not live forever. Do you remember Friends Reunited, My Space or Clubhouse? These dead social media platforms are all long gone and forgotten. They had their moment in the Sun and at the height of their popularity, they were the biggest, brightest and shiniest platforms to be had. No doubt you and I spent many hours immersed in these platforms which are no more.

Final Thoughts

Invest in Yourself

In a perfect world, we’d all be everywhere online at once, but this is not the case.

Starting Out

If you are just starting out, I suggest you begin slowly. Step one = website. Step 2 = e-mail and then choose one discovery platform to start with.

Started Already

If you find that you are already everywhere online and you are feeling stretched thin, this is the time to reconsider your content creation efforts. It’s time to think about what you can practically and at a level which you can maintain for the long haul and so that you don’t spend your life running on the hamster wheel.

Pin this to read later

Author Bio

Alison Price: Professional Astrologer

Alison helps you uncover your individual creativity and lead a fulfilling life using your own astrology. She shares her wisdom from the heart with a touch of humor. She offers Consultations for everyone and Coaching for Aspiring Astrologers.

If you’d like to get in touch with Alison, you can reach out to her via email at starzology@gmail.com.

More Articles

If you enjoyed this post, you may like some more astrology related articles from our blog.